What Is Schema Markup and Why Use It?
Schema markup helps search engines understand your content and enables rich results.
Published 2026-02-15
Short answer
Schema markup is structured data added to a page that describes its content to search engines, using Schema.org types. It can enable rich results and improve understanding.
How it is implemented
Schema is usually written as JSON-LD in the page head. Common types include Article, Product, FAQPage and SoftwareApplication.
Best practices
Only use schema that matches visible content. Do not add misleading markup for fake reviews or hidden FAQ text, as that violates guidelines.
Using a generator
A schema generator creates a starter JSON-LD block; a FAQ schema generator builds FAQPage markup from your Q&A.